Thank God 'designer stubble' has meant that I can put off shaving for as long as I possibly can. I know I'm not alone in this – skin irritation, time and impatience are all factors which make shaving a dreaded ritual for the modern man. There does exist, however, if not an antidote, then at least an alternative – the traditional wet shave. In fact, going to your barbers for the hot towel treatment and a bit of 'me' time is becoming ever more popular, and with our capital being a city famous for grooming traditions I've taken it upon myself to explore some of London's finest barbers.
My first port of call is the renowned Pall Mall Barbers, a charming place tucked just off of Trafalgar Square. The shop has been cutting hair and trimming gents' beards since the reign of Queen Victoria, offering, as they put it, “traditional service in a modern manner”.
Adrian, my barber for the morning, sits me down and talks me through each stage of the process, from the skin cleansing to the oils which are gently rubbed in to the bristles to soften them up; already it's taken longer than I'd normally give myself for the entire shave. After I'm smothered with hot towels and treated with more of Pall Mall's in-house products, manager Daniel explains to me the advantages of having someone else do the hard work: “Shaving at home is a necessary chore and is normally done when trying to rush out the door,” he says. “But when you go to your barbers you get a much closer and irritation-free shave, and you’re relaxed and refreshed by the experience.”
People often cite the price of a wet shave as being prohibitive, and it's undeniably true that in a time of austerity these kind of luxuries are the first things to go. Daniel argues however that while once upon a time people might treat their loved ones to an impromptu trip to Paris, a traditional shave is a gift which won't break the bank – a very masculine sort of pampering which won't get sniggering comments in the pub the way a mudpack facial and manicure would.
http://www.spoonfed.co.uk/spooners/tomarmstrong-20241/men-s-style-london-s-finest-traditional-barbers-6445/
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